Thursday, December 20, 2012

December 20, 2012

Business as Usual... The End of Time... Two New IPAs... Upcoming Music... IP Watch - Enduring Freedom Edition...

Business as Usual

At the risk of boring regular readers, we'd like to emphasise once again how little will change for us over the next few days. We have no choice but to close on Christmas Day (starting from 11:30pm the night before) but will be trading as usual from Boxing Day until Good Friday next year. Our Saturday gigs in the lounge won't stop and there will even be an extra New Years Eve show (see below). And we'll apply none of those annoying holiday surcharges.

The only component of our regular offering to suffer will be New Release Tuesday. With Christmas Day a Tuesday it would just seem wrong to have it a day late or early during a period when many of our regular customers are away, so New Release Tuesday will have its first hiatus since it started as an institution earlier this year. But it will be back on New Year's Day.

Strange as it may seem this email will be back next week. It's hard to tell what we'll have to say and it's unclear whether anyone will be reading it, going by those terribly useful out-of-office replies you send back to us. You know, the ones detailing everywhere you're going and what awards you've won lately. Oops - no that's just Luke Nicholas.

The End of Time

Joseph Wood has been talking up La Fin du Temps, his Mayan-doomsday beer, on the social networks. On facebook today he wrote:

...Brewing the beer was a labour of love. For the best part, I absolutely do not enjoy using whole flowers in my brewing system. Regardless, I had a fairly generous 10 grams per litre of the whole flowers throughout the boil and in the hopback. Then the yeast… well, let’s just say that at 1.091… you need a LOT of yeast to ferment the wort....
...I am extremely proud of this beer. When a brewery is known for its ability to produce big hoppy beers, and big malty beers it can be a struggle to break the mould and attempt something different. I would describe this beer as an imperial Saison… but please don’t let the style connotations guide your experience.

The full text is at Liberty Brewing's facebook page.

It's our habit to put new releases on at 5pm. We could wait until 7:30pm and make a little extra income by making everyone buy other drinks first, but who would be that cynical?

But tomorrow we suspect a lot of you will be drifting home from your jobs a little earlier than usual, so we'll aim to get this beer on nice and early in the afternoon (subject to it being delivered from our warehouse nice and early).

Two New IPAs

Last week we described Ryefix IPA, a collaboration between Australia's Northdown and Denmark's Beer Here, brewed at Invercargill and being sold by us. It's proven to be a pretty rich, tasty IPA and we've already been through a keg over the last two nights. It's available in bottles right now and will be back on tap in the near future.

Also out in time for Christmas is ParrotDog's new American IPA that they're calling PitBull. It seemed a pretty apt name even before the Matts set about intellectualising it:

How quickly and easily America forgets its heroes. Owned by three American presidents and given the highest military honours of any other breed, the American Pit Bull Terrier is a very misunderstood dog. It was even used as America’s canine military mascot during the First World War. However, it’s own extreme power and aggressiveness – which ultimately led to its much less-than-favourable status in today’s society – cannot be underestimated.
And neither can this beer. PitBull has a huge, pungent American-hopped aroma that leaps out of an equally sized rich, golden malt base. The finish is very bitter. This is our most aggressive beer yet in terms of malt, hop and alcohol levels – you've been warned!

Pitbull, which is a limited release, will be on tap very soon.

Upcoming Music

Popular blues band The Nick Granville Trio return this Saturday and will also be back for an extra performance on New Years Eve. And the equally popular Darren Watson will be back with his Underground Blues Band on Saturday the 29th.

IP Watch - Enduring Freedom Edition

Our regular updates from IPONZ regarding trademark activity have had surprisingly few shockers in the last week or two. What has been interesting is a sudden rush by a few brewers that we actually respect to trademark some of their well known and original beer names.

So we're casting a slightly wider net to bring in a shocking misuse of a term we like. Following a tip-off from Hugh of Hopscotch in Auckland we've learned that there's a bar in Ponsonby called Freeman and Grey whose beer taps are 100% controlled by Lion Nathan but are calling themselves a "freehouse". Hugh has taken it up with the Commerce Commission. We wish him luck. Next thing Lion Nathan will be opening their own chain of "Cult Beer Bars". Today's nonsense suggestion is tomorrow's business plan.


Post a Comment